How to Add Lash Extensions to Your Salon Services and Boost Your Revenue

In the ever-evolving and quick-paced beauty industry, staying ahead means offering services that not only meet client demand but also maximize profitability. One standout trend that continues to gain traction? Lash extensions.

What was once a niche service has now become one of the most sought-after services growing in salons and spas nationwide. From natural classic lashes to dramatic volume sets, lash extensions are a powerful way to enhance your service menu, increase revenue, and elevate your guest experience.

Whether you’re a solo stylist or managing a full salon or spa, we hope to walk you through why adding lash extensions makes smart business sense, what you’ll need to get started, and how to have a successful launch with this new service. Let's dive in! -

Why Offer Lash Extensions in Your Salon?

1. Lash Extensions Are in High Demand

Lash services are no longer considered as much of a luxury; they’ve become part of many clients’ bi-weekly beauty routines. The demand has grown rapidly in recent years and continues to climb thanks to influencer culture, makeup minimalism trends, and the desire for effortless, chic beauty. Adding lash extensions to your service menu gives you access to an entirely new segment of recurring clientele.

2. High Profitability & Guest Retention

Lash extensions are not only high-ticket services, but they also offer incredible repeat business. With fills every 2–3 weeks, lash clients are some of the most loyal clients you'll experience. When properly priced and marketed, lash services yield a strong profit margin ($4-$7), especially when paired with retail and aftercare sales that help increase profitability and lash retention.

3. They Pair Seamlessly with Existing Services

Already offering brows, nails, facials, or hair? Lashes enhance your salon’s beauty ecosystem. A client coming in for a facial could also be introduced to lash lifts or classic sets. It’s the kind of cross-service opportunity that boosts revenue without needing to reinvent your business model.

Understanding Different Types of Lash Services

Before adding lash extensions, it’s important to know the types of services you can learn within the lash industry and which clients they’re best suited for.

Classic Lash Extensions

• One extension is applied to one natural lash (1:1)

• Best for clients who want a natural, mascara-like enhancement.

• Quick to apply and great for beginner lash artists.

Volume Lash Extensions

• When multiple ultra-light lash extensions are fanned and placed on a single natural lash.

• Ideal for clients wanting fullness, texture, and drama.

• Requires advanced training and a strong understanding of lash health and weight balance.

Hybrid Lash Extensions

• A mix of classic and volume techniques.

• Perfect for clients who want a natural look with a little extra pop of fullness.

• A versatile option for transitioning classic clients to volume.

Lash Lift and Brow Lamination

• Lifts and curls the natural lash for a no-maintenance lash look.

• Lifts and sculpts the brows to maintain the desired brow shape and fullness. 

• Great add-on for current facial or brow clients.

• Lower maintenance for the client and high return for the salon/artist.

Skills + Certification Recommendations

To legally offer lash extensions, most states require artists to hold an esthetician,  cosmetology, or a specific lash license. On top of licensure, taking a professional lash extension training course and receiving a certification are essential.

What to Look for in a Lash Training Certification Course:

• Covers theory, sanitation, isolation, eye shaping, application, and lash care.

• Taught by certified and experienced educators.

• Offers hands-on practice and a community of lash artists with ongoing support.

Learn with us by enrolling in Borboleta's Certification Course to gain confidence and credibility. Our courses include Classic, Volume, Pro Artistry, and Lash Lift + Brow Lamination certifications with online and in-person options.

Ongoing education is key to staying current with techniques, trends, and product innovations. Continue your learning for free on our Education App: BorboletaPro, available at all app stores. 

Setting Up Your Lash Service Space

To ensure both comfort and professionalism, a dedicated space for lash services is a must.

Essentials:

• Comfortable lash bed + artist seating with proper ergonomic setup.

• High-quality lighting (LED lights such as a ring light or glamcor work best).

• Lash cleanser and cleansing brush, Isolation tweezer, placement tweezer, professional lash adhesive, and lash trays.

• Disposable wands, gel pads, tape, and a lash palette storage system to stay organized.

Hygiene & Safety:

• Sanitize tools and station between every guest.

• Follow state board regulations on disinfecting and PPE.

• Maintain fresh adhesive by in proper temperature-controlled storage and a correct lashing environment.

A clean, relaxing setup builds trust and contributes to the client’s overall experience while allowing you to be as efficient as possible during each service. 

Pricing Your Lash Services

Setting the right price is a balance between your experience, product costs, local market rates, and the time it takes per service.

Tips for Lash Pricing:

• Research competitors in your area, but don’t undervalue your time or skill. 

• Start with introductory pricing while you build a portfolio and technique.

• Promote fill pricing to encourage consistent rebooking and fullness.

Boost Profits With:

• Lash fill packages (ex - Buy 4, get 1 free)

• Lashcare Kits (cleanser + wand kits)

• Upsell lash lifts, tints, or brow services.

Explore Borboleta’s Lash Care Retail Products to help guests maintain their sets and boost your bottom line! 

Marketing + Promoting Your New Lash Service

Bringing in new lash clients takes consistency, visibility, and a little creativity.

Start With Your Existing Guests:

• Offer exclusive early access or bundle pricing for current guests. The first 10-20 clients will help build your confidence in your lash artistry.

• Train your team to cross-promote lashes to skincare, brow, or hair clients.

Go Digital:

• Post before-and-after photos, reels, and stories showing your lash journey and building portfolio!  

• Share educational content on different lash styles, lashcare tips, and what to expect during appointments.

• Use local hashtags, location tags, geo-targeted ads, and trending audios to get discovered.

Create Buzz:

• Host a “Cool Down” event with special full-set pricing and a free Calming Cooldown Eye Mask if the guest schedules a lash service during the event.

• Host a giveaway on social media for a highly discounted set to build reviews and referrals.

• Feature guest testimonials and transformations across all social and marketing platforms.

Common Challenges + How to Overcome Them

Every service comes with a learning curve, and lash extensions are an art form that requires high attention to detail. Here’s how to handle the most common lash concerns like a pro.

1. Client Expectations

Be upfront about lash care, fills, and what results are realistic for their natural lashes to maintain lash health. The more transparent you are with them, the more transparent they will be with you. Download Borboleta's education app to access free digital download forms to help support your consultations and added consent forms. 

2. Retention

Ensure proper prep with Borboleta’s Lash Bath before each service and communicate proper lash care with every guest. As the artist, you'll also want to ensure proper base placement for ideal extension placement and retention

3. Allergic Reactions

Although rare, reactions do happen. Discuss the possibility of a sensitivity with each guest and follow proper disinfection and sanitization regulations. Have a plan and communicate with your clients to seek an ophthalmologist or an optometrist. Remember, we are lash professionals, but we are not eye doctors. 

Ready to Add Lash Extensions to Your Salon?

Lash extensions are more than a trend, they’re a high-value service that builds client loyalty, expands your creative artistry, and drives consistent income. Whether you’re a solo artist or running a full salon or spa, adding lash services opens the door to a whole new level of guest experience and business growth. What are you waiting for?! 

Looking to get started the right way? Explore Borboleta’s industry-leading lash education, award-winning professional products, and ready-to-go kits made just for artists like you.